Search engine optimization SEO in 2014
With 2013 coming to an end, we look towards the new year for change and progress in the way we do things in this business we call search engine optimization SEO. So what will search engine optimization SEO look like in 2014? What will we do and say to get ahead of it all?
- Publishing. With all this talk about content, it only seems natural that search engine optimization SEO next year will see a lot of companies, or brands, producing their own content. That is, writing blogs and posting material that helps to create an all round image of their brand. We may even see new job titles enter the market, like “head of content” as this component becomes more central to the function of successful search engine optimization SEO. With any luck, the content that is out there will become all useful and all relevant, getting rid of the muck of spam that has been produced over the years.
- Broad skills. Content marketers currently are focused in one
or two areas within their job, making them well versed in their area but
disconnected from the whole process. Next year will see online marketers like Optimizing, branching
out into a whole range of skills from the development of content to the
entire implementation of the content strategy and developing that strategy
itself. Having this focus through a campaign ensures consistency.
- Social media. More brands will be jumping on the social media bandwagon if they haven’t done so already. Those that give their followers what they want (valuable content and rewards) will be successful in harnessing their power of user content.
- Specializing with content strategists. Brands are going to focus on different types of strategy and different strategists. Meaning that each strategist likes to focus on different approaches, and some are more effective than others when it comes to each brands niche. Some brands will focus on building their content, while others will focus on their user experience and digital design.
- Customer journeys. Brands will begin using all the research they can to develop typical maps of user buying, eg: how a customer goes from one web page to the next, leading to the eventual purchase.